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Love her or hate her - there is  no denying the force of Martha Stewart.  Over at the Hallmark Channel, they’re apparently in the love camp.  Earlier this week, Martha Stewart Living Omnimedia, Inc. and the Hallmark Channel announced a multi-year partnership including the exclusive rights to televise original episodes of The Martha Stewart Show

Starting in Fall 2010, the home and lifestyle show will air Monday through Friday, 10-11 a.m. (ET/PT) followed by another 1.5 hour block of original Martha Stewart programming, currently in development. Let’s hope they do better than this:

Martha Stewart’s how-to series will continue to be filmed in New York City with a live studio audience. The show will still inform and inspire viewers on subjects from cooking and entertaining to crafting and gardening.

Martha Stewart feels her new partnership is a perfect fit that will educate and entertain audiences. “It has long been a dream of mine to bring our unique evergreen content to television in an expansive way. I’m delighted that we have found the perfect home for the kind of programming that consumers look to us for, a home that is devoted to excellence, family life and celebrations – what we call Living.”

You go, Martha!

by Kenna McHugh

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