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Home Improvement

Would You Buy a Home Based on Color?0

Better Homes and Gardens says that color could give you an upper hand when selling your home. The magazine’s Real Estate side has partnered with Pantone, the “global authority” on color, to offer real estate agents and home sellers advice on color theory.

“If you are selling a home right now, chances are you have a lot of competition and are doing whatever you can to retain every bit of appreciation,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The strategic partnership program between Better Homes and Gardens Real Estate and Pantone will allow our real estate agents and their clients to have access to the technical expertise and interactive tools that will enable them to accurately and effectively stage homes.”

So in other words, there’s a lot more to it than just matching. Check out this video:

If this has given you a few bright ideas, Better Homes and Gardens Real Estate has a slew of other videos available on its website. The series is designed to build better interiors using proven color techniques. Homeowners can find new ways to create a better color palette, without breaking the bank.

“Re-thinking your home’s color scheme to make it more sellable is perhaps the single most effective inexpensive home improvement you can make,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

by Rachel Cericola

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